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Event Marketing for Small Business Owners
There are millions of small businesses competing against each other with websites, advertisements and marketing campaigns vying for the attention of consumers. It is difficult to stand out from the...
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Turn to Your Printer for Multimedia Marketing Support
Printing businesses have expanded their services far beyond just printing on paper. Product lines include design services, integrated marketing and direct mail, promotional products and the...
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NCOALink and CASS Processing: Get Your Data Back After Each Direct Mailing
Direct mail marketing works. It is a powerful driver of sales and success for businesses large and small. Yet because postal rules are confusing and the procedures are time consuming to follow, we...
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Making the Most of Your First Trade Show: 5 Essential Tips for Success
One out of every two trade show attendees is planning to buy at least one product exhibited as a result of attending trade shows, according to Exhibit Surveys. Attending a trade show can connect you...
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Print Housecleaning: Stirring Up the Digital Divide
The turn of a new year is always time for some housecleaning here at ImageSmith. And, as usual, amid the dust, paperwork and clutter that accumulates in any production environment we always find a...
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5 Bright Ideas to Inspire Your Creativity
Creative thinking is a valuable skill in any line of work. Inevitably we all have days where that creative spirit seems to be missing, or we fall into work habits that ignore the benefits and fun we...
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What the Success of Snapchat Means for Marketers
Content is king. It’s a phrase so overused that you may have nixed it from your digital marketing vocabulary completely. With hundreds of social media platforms sharing content at breakneck speed all...
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Big Dog Love: the Canine as Logo and Brand Mascot
Brands make lucrative use of the visual and emotional appeal of animals in their design strategies – perhaps the epitome of the brand “mascot” is man’s best friend himself: the lovable dog. Remember...
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Nonprofits, Charities Face Challenges of New Tax Law – Will Direct Mail Come...
The new tax law passed by Congress in December 2017 has charitable fundraisers and nonprofits from the local level to the international level concerned. According to some estimates, the changes will...
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Print and Direct Mail Still Drive Integrated Marketing
Just like fashion or the weather, trends in marketing tend to be cyclical – a decade or more ago the old chorus of “Print is Dead” was being sung by many in marketing looking toward the future. The...
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